Professional Experience

CheckFree Corporation, Norcross, GA                                                                                February 2001 - Present
Marketing Manager (via Promotion)

• Work closely with product management, product strategy, corporate marketing, and client development organizations to bring marketing leadership to CheckFree’s $400M EC division.
• Project owner for the launch of CheckFree’s flagship product, CheckFree Web 4.0 (accounts for >70% of CheckFree’s total revenue). Responsibilities included the selection, promotion and management of the launch event, the coordination and delivery of pre-launch training, and the creation of all marketing and sales materials.
• Develop strategic messaging and manage the production of the following deliverables: Product guides, product brochures, HTML demos, flash demos, press releases, competitive positioning brochures, feature comparison slicks, interactive FAQ documents, and sales/executive presentations.
• Plan and execute highly targeted cross-media advertising campaigns and direct marketing initiatives. Manage a sizeable budget for print, online and direct mail promotions. Work with sales, research and strategy teams to identify target market segments and to develop key themes and strategies to obtain maximum impact.
• Responsible for budgeting, planning and execution of all EC trade shows and user conferences. Includes event identification and selection; evaluation of presence/investment required; pre-event publicity; sponsorships; at booth attractions and giveaways; event/booth look and theme; C-level officer presentations; AV/Flash vignettes; full event signage and key message development; and post-event evaluation.

Interactive Media, Senior Specialist

• Designed and implemented an online marketing campaign with the goal of increasing corporate visibility and driving consumer adoption at MyCheckFree.com. Managed a $1.2m budget; orchestrated both internal and agency production of assets; initiated media buys at numerous high-profile sites including AOL, Bankrate, CBS Marketwatch, Oprah, and iVillage; established and refined a search engine optimization campaign including keyword placements at all major Web search engines; executed targeted email campaigns independently through database list purchases and through targeted customer segments at select Web sites utilizing membership data; and implemented a tracking solution to obtain hard ROI figures. Results: Succeeded in attracting over 60,000 customers (225% of goal) at a CPA under $20. Constructed an online ad library.
• Selected to represent marketing in new product development group for CheckFree.com. Responsible for product branding and positioning; creation of highly customized sales materials and presentations; and conveyed technical messaging to internal and external audiences.
• Created a full-scale HTML product demo for new product offering, WebPay for Small Business. Was also responsible for agency selection and management to develop associated Flash demo.
• Project manager for comprehensive overhaul of major corporate Web site (checkfreeisolutions.com) including site construction and testing, development of look-and-feel and directing creation of copy and content.
• Develop multimedia presentations used by senior executives to communicate CheckFree's strategic direction, corporate initiatives and product introductions/enhancements for media, analyst, client and internal audiences.

Itech Solutions, North Charleston, SC                                                                          January 1999 - February 2001
Marketing Manager

• Created and executed a comprehensive marketing plan for iTech, which identified key target market niches and methods for revenue gain through increased awareness within those niches.
• Researched and wrote weekly report illustrating company performance data across key departmental and corporate-wide metrics. Used report results to enhance corporate communications initiatives.
• Produced corporate marketing collateral including print and radio ads, press releases, interactive multimedia e-mails and innovative presentations for speeches and trade shows.
• Responsible for writing proposals for most interactive projects including lengthy bids to Government agencies.

Charleston Southern University, North Charleston, SC                                September 1997 - December 1998
Assistant Sports Information Director

• Local and national media liaison for men's and women's soccer, women's basketball and softball.
• Planned and produced feature stories, press releases and media guides

Education

Charleston Southern University, Charleston, SC.
Masters in Business Administration - 1998

Charleston Southern University, Charleston, SC.
Bachelor of Science, Double Major, Economics and Business Marketing - 1997
Cum Laude

Advanced Computer Skills

• PowerPoint, Excel Project & Word.
• Adobe Photoshop 7.0
• Macromedia Flash & Dreamweaver MX
• HTML 4

Activities, Achievements & Skills

• Charleston Southern University Outstanding Student in Economics
• All-American Scholar-Athlete, 1995-1996
• USGA Handicap +1.2